ManyChat

What is ManyChat?

ManyChat is the leading chat marketing platform for businesses that want to automate conversations on Instagram, Facebook Messenger, WhatsApp, and SMS. With over one million businesses using the platform, it has become the de facto standard for social media chatbot automation.

The visual flow builder makes it straightforward to create sophisticated messaging sequences without writing code. Common use cases include automated responses to Instagram story replies and comments, lead capture funnels, appointment booking, product promotions, and drip campaigns delivered through messaging apps.

ManyChat integrates natively with Shopify, Google Sheets, Zapier, and dozens of other tools, allowing businesses to sync subscriber data across their marketing stack. Its growth tools like comment automation, QR codes, and ref URLs help businesses expand their messaging subscriber lists directly from social media engagement.

Key Features

• Visual flow builder for chat automations
• Instagram DM and comment automation
• WhatsApp Business API integration
• Facebook Messenger bots
• SMS and email marketing channels
• Shopify and e-commerce integrations
• Subscriber segmentation and tags
• A/B testing for message sequences
• Growth tools (comment triggers, QR codes, widgets)
• Analytics with conversion tracking

Pros & Cons

Pricing: What's Verified and What Isn't

Quick answer: ManyChat's pricing is in flux and we can't give you a fully verified current number. Independent trackers (eesel.ai, BotPenguin, ChatArmin) report that around March 2026 ManyChat replaced its old two-tier Free/Pro model with a five-tier, contact-based structure (Free, Essential, Pro, Business, Advanced). manychat.com/pricing is gated behind a Cloudflare JavaScript challenge that blocks automated and static fetching, so we have not been able to confirm the exact current figures directly on ManyChat's own site. Don't take any specific number you see on a comparison page — including the legacy figures below — as current without checking manychat.com/pricing yourself.

Model: contacts-based (billed per active contact, not per message or automation)

This table reflects ManyChat's older Free/Pro/Elite structure. Accounts created before the reported March 2026 change may still see something close to it; new signups reportedly land on a different, more granular contact-tiered set of plans that we could not independently verify. Treat this table as historical reference, not a current quote.

Frequently Asked Questions

Did ManyChat's pricing change in 2026?

Likely yes, but we could not confirm the exact new numbers against ManyChat's own site. Several independent pricing trackers report ManyChat moved to a five-tier, contact-based structure around March 2026, replacing the older two-tier Free/Pro model. manychat.com/pricing renders behind a Cloudflare JavaScript challenge that blocks automated fetching, so treat any specific figure you see online — including the legacy numbers above — as unverified until you check ManyChat's pricing page yourself.

Is the $15/mo Pro price on this page still current?

It reflects ManyChat's older Free/Pro pricing, which multiple trackers describe as the pre-March-2026 structure. Accounts created before that change may still see it; new signups reportedly see a different, contact-tiered set of plans. We have not been able to independently verify current new-signup pricing directly on manychat.com, so confirm your exact plan and price with ManyChat before budgeting.