Landbot Pricing (2026): What You Actually Pay for Chats, AI, and WhatsApp

Landbot Pricing in 2026: The Quick Answer

Quick answer: Landbot runs four plans. Free is €0/month with 100 chats and 0 AI chats included. Starter is €40/month billed monthly, or €32/month if you pay annually, with 500 chats and 100 AI chats/month across 2 seats. Professional is €100/month monthly, or €80/month annually, with 2,500 chats and 300 AI chats/month across 3 seats. Business has no public price — it's a custom quote, starting at 5 seats. The detail most comparison pages get wrong: a dedicated WhatsApp number is not bundled into Starter. It's a paid add-on, +€100/month, attached to the Professional plan. These are the prices as displayed on landbot.io/pricing in EUR; if you're browsing from outside the eurozone, Landbot's own site may show you a localized equivalent. Figures verified against Landbot's pricing page.

What is Landbot?

Landbot is a no-code conversational AI platform that turns traditional web forms and landing pages into interactive chatbot experiences. The platform specializes in conversation flows for lead generation, customer onboarding, and support automation across web, WhatsApp, and Messenger.

The visual drag-and-drop builder makes it accessible to marketers and non-technical teams who want sophisticated flows without writing code. Landbot supports conditional logic, variable storage, calculations, and API integrations — workflows that can rival custom-coded solutions once you dig into the block logic.

Landbot has also built a reputation around WhatsApp Business automation, letting teams run conversational experiences on the world's most popular messaging app. Just don't assume that capability ships free with every plan — more on that below. With built-in analytics, A/B testing, and integrations into HubSpot and Salesforce, Landbot is aimed at teams trying to squeeze more conversions out of every touchpoint.

Key Features

• Visual drag-and-drop conversation builder
• WhatsApp Business API automation (add-on pricing applies)
• Web chatbot and conversational landing pages
• Conditional logic and formula calculations
• Native HubSpot, Salesforce & Slack integrations
• A/B testing for conversation flows
• Custom CSS and branding options
• Webhooks and API connector blocks
• Lead scoring and qualification logic
• Real-time analytics and conversion tracking

Pros & Cons

Landbot Pricing, by Plan

Model: freemium, tiered by monthly chat volume, AI-chat allowance, and seats — billed monthly or annually (annual billing saves 20% on Starter and Professional).

Source: landbot.io/pricing. Prices shown are in EUR as published on Landbot's own pricing page — we're not converting to USD or any other currency, since Landbot doesn't publish an official conversion and we don't want to hand you a guessed number. If you're outside the eurozone, check Landbot's site directly for the currency it shows you.

The WhatsApp Add-On: What's Actually Included

Here's the correction that matters most on this page. A dedicated WhatsApp number on Landbot is not included in the Starter plan's base price. It's a separate add-on that costs an extra €100/month, and per Landbot's pricing page, that add-on is attached to the Professional plan — not Starter. The rate doesn't change whether you're billed monthly or annually; it's +€100/month either way.

Practically, that means a team that wants Starter-tier chat volume and a WhatsApp number isn't paying €32-40/month. They're paying for Professional (€80-100/month) plus the €100/month WhatsApp add-on — a meaningfully different total than what a lot of generic "Landbot pricing" roundups imply. We're not guessing at add-on pricing for seats or overage chats beyond what Landbot publishes, so if you need those numbers, get them directly from Landbot sales.

Trial & Free Plan Details

Landbot gives you two separate ways to use the product without paying: a standing Free plan, and a time-boxed trial of the paid tiers. The Free plan is permanent — €0/month, 100 chats/month, 0 AI chats, 1 seat, no credit card required — and you can stay on it indefinitely.

Separately, Landbot offers a 14-day free trial, also with no credit card required, that gives you a window on the paid plan features. If you don't convert to a paid subscription before the 14 days are up, your account doesn't get suspended or charged — it automatically reverts to the Free plan and its limits. Source: landbot.io/pricing.

Verdict: Who Should Pay for Landbot, and Who Shouldn't

If your use case is conversational landing pages and lead-gen flows on web, Landbot's pricing is straightforward: Starter at €32-40/month covers small teams, Professional at €80-100/month covers more volume and seats. Where it gets less straightforward is WhatsApp — budget for Professional plus the €100/month add-on, not Starter, if a WhatsApp number is non-negotiable for your use case.

Teams evaluating this against Intercom Fin or Zendesk AI should weigh that those platforms are built around support-ticket resolution with per-resolution or per-agent pricing, while Landbot's model is chat-volume and AI-chat-volume based — a different cost shape for a different job. If you just need a lightweight widget without Landbot's visual flow builder, Tidio is worth a look. Our head-to-head comparisons below go deeper on feature and pricing differences than this overview can.

Frequently Asked Questions

How much does Landbot cost in 2026?

Landbot has four plans, as published on landbot.io/pricing (prices shown in EUR): Free at €0/month (100 chats, 0 AI chats, 1 seat), Starter at €40/month billed monthly or €32/month billed annually (500 chats, 100 AI chats, 2 seats), Professional at €100/month billed monthly or €80/month billed annually (2,500 chats, 300 AI chats, 3 seats), and Business, which is custom-priced and requires contacting sales. Visitors outside the eurozone may see a localized currency equivalent on Landbot's own site — these are the EUR figures as published. Source: landbot.io/pricing.

Does Landbot's Starter plan include WhatsApp?

No. A dedicated WhatsApp number is a paid add-on costing an extra €100/month, and per Landbot's pricing page it attaches to the Professional plan, not Starter — the add-on rate is the same whether you're billed monthly or annually. If you're building purely for WhatsApp, Starter alone won't get you there; you need Professional plus the add-on fee. Source: landbot.io/pricing.

What happens after Landbot's 14-day free trial ends?

Landbot runs a 14-day free trial with no credit card required. If you don't upgrade to a paid plan before it ends, your account automatically reverts to the Free plan — you aren't charged, but you drop to the Free plan's limits of 100 chats/month, 0 AI chats, and 1 seat. Source: landbot.io/pricing.

What's included in Landbot's free plan?

The Free plan is €0/month with 100 chats/month, 0 AI chats included, 1 seat, and no credit card required to sign up. It's a standing free tier you can stay on indefinitely, not just a trial window. Source: landbot.io/pricing.

How much does Landbot's Business plan cost?

Landbot doesn't publish a price for Business. It's quote-based, starts at 5 seats, and chat volume is scaled to your actual usage rather than a fixed allowance. You need to contact Landbot sales for a number. Source: landbot.io/pricing.