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Gorgias vs Haptik — Head-to-Head Comparison
Quick verdict: Gorgias stands out for deepest e-commerce platform integrations in the market, while Haptik excels at proven at massive scale with 10+ billion interactions processed.
Feature Comparison
| Feature | Gorgias | Haptik |
|---|
| AI agent trained for e-commerce conversations | ✓ | — |
| Deep Shopify, BigCommerce & Magento integration | ✓ | — |
| Order management from support dashboard (edit, refund, cancel) | ✓ | — |
| Macros with dynamic order variables | ✓ | — |
| Revenue tracking and support-driven sales | ✓ | — |
| Omnichannel inbox (email, chat, social, SMS, phone) | ✓ | — |
| Rules engine for auto-tagging and routing | ✓ | — |
| Self-service order tracking portal | ✓ | — |
| Proactive chat campaigns with triggers | ✓ | — |
| CSAT surveys and satisfaction analytics | ✓ | — |
| Generative AI-powered virtual assistants | — | ✓ |
| Contakt suite for agent workspace and analytics | — | ✓ |
| WhatsApp Commerce for in-chat shopping | — | ✓ |
| Google Business Messages integration | — | ✓ |
| Multi-channel deployment (web, app, social, messaging) | — | ✓ |
Pricing Comparison
| Plan | Gorgias | Haptik |
|---|
| Starting price | $10/mo | Custom |
| Free plan | No | No |
| Mid tier | $60/mo | Custom |
Pros & Cons
Gorgias
Pros
- Deepest e-commerce platform integrations in the market
- AI is specifically trained for e-commerce support scenarios
- Revenue attribution shows ROI of support team
- Agents can manage orders without leaving the helpdesk
Cons
- Only suitable for e-commerce, not general customer support
- Ticket-based pricing can be unpredictable during peak seasons
- Limited usefulness for SaaS or non-retail businesses
- Phone support add-on is an extra cost
Haptik
Pros
- Proven at massive scale with 10+ billion interactions processed
- Strong WhatsApp Commerce capabilities for messaging-first markets
- Comprehensive analytics and conversation intelligence tools
- Deep expertise in BFSI, retail, and telecom verticals
Cons
- Enterprise-focused pricing not suitable for small businesses
- Strongest market presence in India and Southeast Asia
- Setup and customization require professional services engagement
- Public documentation is less extensive than some competitors
Which Should You Choose?
Choose Gorgias if:
- Shopify and BigCommerce merchants needing a specialized e-commerce helpdesk
- E-commerce brands wanting to turn customer support into a revenue channel
Try Gorgias
Choose Haptik if:
- Enterprise brands needing AI customer support at massive scale
- Businesses in messaging-first markets wanting WhatsApp Commerce capabilities
Try Haptik
